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Sell in Germany
Thinking about expanding from Australia to Germany?
Selling software from Australia into Germany means bridging a significant time-zone gap and language divide to meet German buyers’ expectations. Despite English proficiency, German enterprises insist on fully German-localized interfaces, documentation, and training materials with industry-specific terminology. You’ll need to demonstrate GDPR compliance through approved transfer mechanisms and secure certifications like ISO 27001 or TÜV audits. Showcasing integration with German-standard tools like SAP or local CRMs and providing pilot projects in the EU context helps build the trust needed for conservative German procurement processes.
Your export strategy should evaluate direct subscription models against alliances with German VARs or system integrators—each requiring German-language partner enablement materials and margin structures. An Australia-based support team must cover Central European business hours, handle inquiries in fluent German, and meet SLA guarantees. Registering for German VAT and managing net-60 payment terms can strain cash flow, so establish compliant billing workflows early. Without a local technical liaison or German-speaking customer success presence, Australian software firms often face cultural, regulatory, and operational challenges that slow their market entry.
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