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Sell in Germany
Thinking about expanding from Belgium to Germany?
Selling software from Belgium into Germany involves overcoming language diversity and rigorous compliance demands, as German clients expect all interfaces, help articles, and training materials in precise German. Even though Belgium is multilingual, you must localize into industry-specific German terminology and prove GDPR compliance through EU-approved transfer mechanisms or local hosting. Integrations with German enterprise platforms like SAP or local CRMs and German-market case studies are critical to satisfying risk-averse procurement teams.
Your export strategy should consider direct SaaS contracts alongside partnerships with German VARs or system integrators, each requiring German-language enablement kits and margin structures. Belgian support teams must cover Central European business hours in native-level German and uphold SLA commitments. VAT registration and net-60 invoicing in Germany can affect cash flow, so establish compliant billing workflows from the start. Without an in-market product specialist or German-speaking customer success manager, Belgian software vendors often hit cultural, regulatory, and operational roadblocks that delay their market entry.
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