→
Sell in Germany
Thinking about expanding from Brazil to Germany?
Selling cloud-based software from Brazil into Germany challenges vendors to bridge not only language gaps but also differing expectations around security and compliance. German customers insist on German-language UIs, fully localized documentation, and proof of GDPR compliance with approved data-transfer mechanisms. You’ll need to integrate seamlessly with German enterprise stacks—think SAP, local CRMs, or custom middleware—and back up your claims with German-market case studies or pilot deployments that show real-world performance under EU regulations.
Your export strategy should consider direct subscription models alongside alliances with German VARs or managed-service providers, each requiring tailored partner programs and margin plans. A Brazilian support team must adapt to Central European business hours and handle inquiries in German, backed by robust SLAs. VAT registration and invoicing in Germany can complicate cash flow, so prepare compliant billing processes ahead of time. Without a German-speaking technical lead or in-market customer success presence, Brazilian tech firms will find their cross-border sales and market entry efforts slowed by regulatory, cultural, and operational hurdles.
Trusted by Innovators
"RINNEPARTNERS support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful."
"We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that."
"With RINNEPARTNERS excellent network and hunter attitude, we were able to find the right partners for a successful market entry in Finland."