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Sell in Germany
Thinking about expanding from Canada to Germany?
Selling cloud and enterprise software from Canada into Germany means meeting high standards for localization and compliance, as German buyers expect fully German-language interfaces, documentation, and support communications. You’ll need to demonstrate GDPR adherence with approved data-transfer mechanisms, secure certifications like ISO 27001 or TÜV audits, and integrate smoothly with German enterprise systems such as SAP or local CRMs. Canadian references help, but German procurement committees insist on local case studies and proof-of-concept trials under EU regulations.
Your export strategy must balance direct subscription or licensing models with partnerships through German VARs or system integrators, each route demanding dedicated partner programs and margin plans in German. A Canada-based support team must adapt to Central European business hours and provide SLA-backed German-language support. Common net-60 payment terms and German VAT registration can strain cash flow, so set up compliant invoicing processes early. Without a local technical lead or German-speaking customer success presence, Canadian software vendors often find their cross-border expansion hampered by cultural, regulatory, and operational challenges.
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