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Sell in Germany
Thinking about expanding from China to Germany?
Selling software from China into Germany often means dispelling trust concerns while meeting stringent data-protection and localization demands. German clients insist on German-language UIs, full documentation localization, and demonstrated GDPR compliance via approved data-transfer clauses or EU-based hosting. You’ll need to showcase integration with German enterprise ecosystems like SAP or local CRMs and back your solution with EU-relevant case studies or pilot implementations to build credibility in a risk-averse market.
Your export strategy should balance direct subscription models with partnerships through established German VARs or managed-service providers, each requiring dedicated German-language enablement materials and margin plans. A China-based support team must adapt to Central European business hours, handle tickets in German, and meet SLA expectations. VAT registration and invoicing in Germany introduce further complexity, so prepare compliant billing processes in advance. Absent a local product specialist or German-speaking customer success presence, Chinese software firms often face cultural, regulatory, and operational hurdles that stall their market entry.
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