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Sell in Germany
Thinking about expanding from Denmark to Germany?
Selling software from Denmark into Germany often involves converting Danish-English prototypes into fully German-localized products that resonate with precise industry language. German procurement expects evidence of GDPR compliance through approved transfer clauses, plus certifications like ISO 27001 or TÜV security audits. You’ll need to integrate with German enterprise ecosystems—think SAP or local CRMs—and offer pilot demonstrations or case studies showcasing performance under EU regulations. Even with Denmark’s Agile pedigree, German buyers demand formal technical documentation and proof-of-concept trials.
Your export strategy must evaluate direct SaaS subscription models against partnering with German VARs or system integrators—each requiring tailored German-language partner programs and margin plans. Danish support teams should operate on Central European business hours, handling tickets in German and meeting SLA commitments. German VAT registration and net-60 invoicing can impact cash flow if billing workflows aren’t set up in advance. Without a dedicated German-speaking product specialist or in-market success team, Danish software firms face cultural, regulatory, and operational hurdles delaying their market entry.
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