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Sell in Germany
Thinking about expanding from France to Germany?
Selling software from France into Germany means navigating subtle yet critical local preferences and compliance requirements. Even though France and Germany share some continental business norms, German stakeholders expect every interface, datasheet, and support article in German, with terminology that reflects local industry language. You’ll need to prove GDPR compliance, EU data-protection standards, and secure hosting credentials, and demonstrate smooth integration with German-centric platforms like SAP. French case studies or CAC 40 references may open doors, but German procurement teams demand deep technical due diligence, extended pilot phases, and documented performance benchmarks before signing off.
Your export strategy must weigh direct SaaS or license sales against channel partnerships with German VARs or software distributors, each requiring tailored margin structures and partner-training programs in German. Ensuring response times align with Central European business hours and offering SLAs in line with German expectations is non-negotiable. You’ll also need to register for German VAT or appoint a fiscal representative to handle invoicing compliance. Without a German-speaking product manager or local customer success presence, French software firms often find their market entry slowed by cultural, regulatory, and technical hurdles.
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