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Sell in Germany
Thinking about expanding from Italy to Germany?
Selling software from Italy into Germany means adapting from relationship-driven sales to a procurement process steeped in technical precision and compliance. German enterprises expect fully German-localized interfaces, help articles, and training materials with industry-specific terminology. You’ll need to prove GDPR adherence through approved data-transfer clauses and secure certifications like ISO 27001 or TÜV audits. Italian customer testimonials and pilot projects matter, but German procurement committees will demand detailed proof-of-concept trials, technical documentation, and performance benchmarks before approving a deal.
When crafting your export strategy, decide between direct SaaS subscriptions and partnerships with German VARs or system integrators—each requiring German-language enablement kits and margin agreements. Italian support teams must align to Central European business hours, handling inquiries in fluent German and delivering on SLA commitments. German VAT registration and net-60 invoicing can challenge cash flow if billing workflows aren’t in place early. Without a German-speaking technical lead or in-market customer success manager, Italian software vendors often face cultural, regulatory, and operational hurdles slowing their German market entry.
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