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Sell in Germany
Thinking about expanding from Netherlands to Germany?
Selling software from the Netherlands into Germany might seem straightforward given geographical proximity, but German buyers still demand fully localized, German-language UIs, documentation, and support portals. You’ll need to demonstrate GDPR compliance with approved data-transfer mechanisms and often secure ISO 27001 or TÜV security certifications. Dutch case studies in neighboring markets help, but German procurement committees require detailed proof-of-concept trials and performance benchmarks specific to their environment.
Your export strategy should balance direct cloud or license sales with partnerships through German VARs or system integrators, each path demanding tailored partner enablement materials and margin agreements in German. Support teams in the Netherlands must adapt to Central European business hours, handle inquiries in German, and meet strict SLAs. Common net-60 payment terms and German VAT registration can challenge cash flow if you’re unprepared. Without a dedicated German-speaking technical lead or customer success presence, Dutch software firms often struggle with the cultural, regulatory, and operational complexities of entering Germany.
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