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Sell in Germany
Thinking about expanding from Norway to Germany?
Selling software from Norway into Germany means transcending high English proficiency to deliver a fully German-localized user experience and documentation. German clients expect precise industry terminology in every UI string, help article, and training manual. Demonstrating GDPR compliance with robust data-transfer mechanisms and holding certifications like ISO 27001 or TÜV audits is mandatory. You’ll also need to show seamless integration with German-standard enterprise systems such as SAP or local CRMs, backed by relevant pilot projects or case studies that satisfy conservative procurement committees.
Your export strategy should balance direct licensing or subscription offerings with alliances with German VARs or system integrators—each requiring German-language enablement materials and clear margin structures. A Norway-based support team must cover Central European office hours in fluent German and uphold strict SLA guarantees. Registering for German VAT and accommodating net-60 payment terms can strain cash flow without preset billing workflows. Without a German-speaking technical lead or in-market customer success manager, Norwegian vendors often face cultural, regulatory, and operational hurdles that slow their expansion.
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