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Sell in Germany
Thinking about expanding from Poland to Germany?
Selling software from Poland into Germany often means bridging language and technical expectations across two distinct markets. Despite high English proficiency, German enterprises insist on fully German-localized interfaces, documentation, and support resources with domain-specific terminology. You’ll need to prove GDPR adherence with approved international transfer mechanisms and secure certifications like ISO 27001 or TÜV audits. Showcasing integration capabilities with German-standard platforms such as SAP or local CRMs—and backing your solution with European reference projects—helps build credibility in a risk-averse procurement process.
Your export strategy should weigh direct SaaS models against collaborations with German VARs or system integrators—each demanding dedicated German-language training materials and clear margin models. Polish support teams must operate during Central European business hours in fluent German and uphold SLA guarantees. Registering for German VAT and accommodating net-60 invoicing terms can challenge cash flow without proper billing processes. Absent a German-speaking product advocate or local customer success lead, Polish software firms often find regulatory, cultural, and operational gaps slowing their cross-border expansion.
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