→
Sell in Germany
Thinking about expanding from Portugal to Germany?
Selling software from Portugal into Germany requires moving from Portuguese-language user experiences to fully German-localized products and documentation. German enterprises expect precise industry terminology in every UI string, help article, and onboarding guide. You’ll need to prove GDPR compliance via approved transfer mechanisms and secure certifications like ISO 27001 or TÜV audits. Integrating with German enterprise ecosystems such as SAP or local CRMs and backing your pitch with German-market pilot case studies builds credibility with cautious procurement teams.
Your export strategy must weigh direct SaaS or license sales against partnerships with German VARs or system integrators—each demanding tailored German-language enablement kits and margin agreements. Portuguese support teams need to operate during Central European business hours, communicating in native-level German and delivering on SLA commitments. German VAT registration and accommodating net-60 payment terms can impact cash flow if billing processes aren’t set up in advance. Without an in-market product advocate or German-speaking customer success manager, Portuguese vendors often face cultural, regulatory, and operational roadblocks delaying their market entry.
Trusted by Innovators
"RINNEPARTNERS support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful."
"We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that."
"With RINNEPARTNERS excellent network and hunter attitude, we were able to find the right partners for a successful market entry in Finland."