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Sell in Germany
Thinking about expanding from Spain to Germany?
Selling software from Spain into Germany involves moving from a more informal, relationship-oriented culture to a market that prizes technical accuracy and compliance. German buyers expect all UIs, documentation, and support portals in precise German with domain-specific language. Demonstrating GDPR compliance through approved data-transfer mechanisms and certifications like ISO 27001 or TÜV audits is mandatory. You’ll need to integrate with German enterprise software such as SAP or local CRMs and validate your solution with pilot implementations or case studies relevant to the German context.
Your export strategy should balance direct subscription or licensing models against alliances with German VARs or system integrators—each path demanding German-language partner enablement materials and clear margin structures. Spanish support teams must cover Central European business hours with native-level German proficiency and uphold SLA guarantees. Registering for German VAT and handling net-60 payment terms can strain cash flow without compliant invoicing workflows. Without a local product specialist or German-speaking customer success presence, Spanish software firms often face cultural, regulatory, and operational challenges that slow their expansion.
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