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Sell in Germany
Thinking about expanding from Ukraine to Germany?
Selling software from Ukraine into Germany involves bridging different compliance frameworks and overcoming language barriers to win conservative German buyers. Every interface, datasheet, and support article must be translated into industry-specific German, and you’ll need to prove GDPR compliance with approved transfer mechanisms or EU hosting. Demonstrating integration with German enterprise systems like SAP and offering local pilot projects or case studies can build the trust necessary to get through German procurement’s multi-layered evaluation process.
Your export strategy must choose between direct SaaS licensing and partnerships with German VARs or system integrators, each requiring its own margin structure and German-language training bundles. Ukrainian support teams need to cover Central European business hours in fluent German and provide SLA guarantees aligned with local expectations. Net-60 invoicing and German VAT registration can strain cash flow, so set up clear billing workflows early. Without an on-the-ground product advocate or a German-speaking success manager, Ukrainian vendors often find their cross-border sales efforts hampered by cultural, regulatory, and operational challenges.
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