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Sell in Germany
Thinking about expanding from United Kingdom to Germany?
Selling software from the United Kingdom into Germany still hinges on earning the trust of a risk-averse procurement culture, and post-Brexit you’ll need to demonstrate data-transfer safeguards beyond the UK adequacy decision. German buyers expect all user interfaces, help articles, and training workshops conducted in German, and they’ll quiz you on GDPR adherence, data-sovereignty controls, and integration with local enterprise systems. Even with English-first solutions, a localized product roadmap and German-language case studies are essential to show you understand their technical environment and compliance landscape.
When planning your export strategy, decide whether to pursue direct SaaS contracts or partner with German system integrators and software resellers—each route demands its own partner-enablement materials and margin agreements. Your support organization must cover Central European business hours in German, with clear SLAs and incident-management processes. Net-60 invoicing and German VAT registration may stretch cash flow, so set up compliant billing workflows in advance. Lacking a dedicated German-speaking product specialist or in-market technical lead, UK vendors often hit a wall of cultural, regulatory, and operational barriers that slow cross-border sales.
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