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Sell in United Kingdom
Thinking about expanding from Australia to United Kingdom?
Selling software from Australia into the United Kingdom presents a significant cultural and time-zone shift: you’ll need to convert Aussie-English idioms and documentation into polished British English and adapt your UX to UK user expectations. Demonstrating UK GDPR compliance under the Data Protection Act, appointing a privacy officer, and obtaining ISO 27001 or Cyber Essentials certifications are crucial. Integrating with UK-centric platforms like Salesforce, Sage or Workday—and backing your pitch with UK-based pilot deployments—helps earn credibility with risk-averse procurement teams.
Your export strategy should evaluate direct cloud subscription models against alliances with UK VARs or managed-service providers—each requiring British English enablement materials and margin agreements in GBP. Australia-based support teams must cover GMT/BST business hours, provide SLA-backed assistance in native-level English, and manage UK VAT registration alongside net-30 invoicing and PO processes. Without a UK-based technical liaison or in-market customer success manager, Australian software vendors often face cultural, regulatory, and operational barriers that delay their British expansion.
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