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Sell in United Kingdom
Thinking about expanding from Brazil to United Kingdom?
Selling software from Brazil into the United Kingdom means transforming Portuguese-English documentation and interfaces into idiomatic British English and adapting workflows to UK standards. You must prove UK GDPR compliance under the Data Protection Act, appoint a privacy representative, and secure certifications like ISO 27001 or Cyber Essentials. Integration with UK-preferred platforms such as Salesforce, Sage or Workday—and UK-based pilot deployments—helps build trust with cautious procurement teams.
Your export strategy should balance direct subscription or licensing offerings against alliances with UK VARs or managed-service providers—each requiring British English partner trainings and margin agreements in GBP. Brazil-based support teams must cover GMT/BST hours, handle inquiries in native-level English, and uphold SLA guarantees. UK VAT registration, net-30 invoicing cycles and purchase-order processes add administrative complexity that needs compliant billing workflows. Without a UK-based technical liaison or customer success manager, Brazilian software vendors often face cultural, regulatory, and operational barriers delaying their British expansion.
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