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Sell in United Kingdom
Thinking about expanding from China to United Kingdom?
Selling software from China into the United Kingdom requires overcoming trust concerns and ensuring full compliance with UK data-privacy standards. You must translate UIs and documentation into polished British English and demonstrate UK GDPR compliance under the Data Protection Act, appoint a privacy officer, and obtain ISO 27001 or Cyber Essentials certifications. Integration readiness with UK-standard platforms like Salesforce, Sage or Workday—and UK pilot case studies—are essential to build credibility.
Your export strategy should weigh direct subscription models against partnerships with UK VARs or managed-service providers—each demanding British English enablement kits and margin agreements in GBP. China-based support teams must adapt to GMT/BST business hours, handle inquiries in native-level English, and uphold SLA guarantees. Registering for UK VAT and managing net-30 invoicing cycles alongside purchase-order workflows adds administrative overhead. Without a UK-based technical liaison or customer success manager, Chinese software vendors often face cultural, regulatory and operational challenges that slow their British expansion.
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