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Sell in United Kingdom
Thinking about expanding from Denmark to United Kingdom?
Selling software from Denmark into the United Kingdom involves converting Danish-English user flows and documentation into idiomatic British English and aligning with UK design conventions. You’ll need to prove UK GDPR compliance under the Data Protection Act, appoint a local privacy contact, and obtain certifications such as ISO 27001 or Cyber Essentials to satisfy security reviews. Integration capabilities with UK-preferred platforms like Salesforce, Sage or Workday—and UK pilot case studies—are key to gaining credibility.
Your go-to-market approach should weigh direct SaaS contracts against partnerships with UK VARs or systems integrators—each requiring British English partner trainings and margin structures in GBP. Danish support teams must cover GMT/BST hours, deliver SLA-backed support in native-level English, and manage UK VAT registration alongside net-30 invoicing and PO processes. Absent compliant billing workflows and a UK-based technical liaison, Danish software firms often hit cultural, regulatory, and operational roadblocks that delay their UK expansion.
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