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Sell in United Kingdom
Thinking about expanding from Italy to United Kingdom?
Selling software from Italy into the United Kingdom means shifting from relationship-driven pitches to a procurement process steeped in technical and compliance rigor. Italian vendors must translate every interface, guide and marketing page into British English, and adapt workflows to UK standards. Proving UK GDPR compliance under the Data Protection Act, appointing a local privacy officer, and obtaining ISO 27001 or Cyber Essentials certifications are mandatory. You’ll need to integrate with UK-favoured platforms like Salesforce, Sage or Workday, and back your claims with UK-based pilot projects or case studies.
Your go-to-market plan should weigh direct SaaS subscriptions against alliances with UK VARs or MSPs—each path demanding British English partner enablement materials and margin agreements in GBP. Italian support teams need to cover GMT/BST business hours, deliver SLA-backed support in native-level English, and manage UK VAT registration alongside net-30 invoicing and PO workflows. Without a UK-based technical lead or in-market customer success presence, Italian software firms often encounter cultural, regulatory, and operational barriers that delay their British expansion.
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