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Sell in United Kingdom
Thinking about expanding from Japan to United Kingdom?
Selling software from Japan into the United Kingdom means transforming technical Japanese-English documentation and interfaces into idiomatic British English, with terminology that resonates in UK enterprises. Buyers will demand proof of UK GDPR compliance under the Data Protection Act, a local privacy representative, and certifications like ISO 27001 or Cyber Essentials. You’ll need to integrate with UK-favoured systems such as Salesforce, Sage or Workday, and support your claims with UK-based pilot projects or case studies.
Your go-to-market approach should balance direct SaaS offerings against partnerships with UK VARs or managed-service providers—each requiring British English partner trainings and margin structures priced in GBP. A Japan-based support team must cover GMT/BST hours, handle inquiries in native-level English, and honour SLA commitments. UK VAT registration, net-30 payment terms and purchase-order workflows introduce financial complexity that needs compliant billing workflows. Without a UK-based technical lead or in-market success presence, Japanese software firms often hit cultural, regulatory and operational roadblocks delaying their UK expansion.
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