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Sell in United Kingdom
Thinking about expanding from Netherlands to United Kingdom?
Selling software from the Netherlands into the United Kingdom demands more than high English proficiency; you must tailor every UI element, help article and marketing page into idiomatic British English and UK UX conventions. Demonstrate UK GDPR compliance under the Data Protection Act, appoint a local data-privacy representative, and secure ISO 27001 or Cyber Essentials certifications. Integration with UK-favoured platforms like Salesforce, Sage or Workday—and UK-based pilot projects—builds trust with procurement teams.
Your export strategy should balance direct cloud subscriptions against partnerships with UK VARs or managed-service providers—each requiring British English enablement materials and margin agreements in GBP. Netherlands-based support teams must cover GMT/BST time zones, handle inquiries in native-level English, and uphold SLA guarantees. Register for UK VAT, manage net-30 invoicing cycles and purchase-order workflows with compliant billing processes. Without a UK-based technical liaison or customer success presence, Dutch software firms often face cultural, regulatory, and operational barriers that slow their British growth.
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