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Sell in United Kingdom
Thinking about expanding from Portugal to United Kingdom?
Selling software from Portugal into the United Kingdom means converting Portuguese-English prototypes and documentation into idiomatic British English and conforming to UK UX standards. You’ll need to prove UK GDPR compliance under the Data Protection Act, secure ISO 27001 or Cyber Essentials certifications, and integrate with UK-favoured platforms such as Salesforce, Sage or Workday. Backing your solution with UK-based pilot projects or case studies is essential to build trust with cautious procurement teams.
Your market-entry plan should weigh direct subscription offerings against alliances with UK VARs or MSPs—each demanding British English partner-enablement materials and margin structures priced in GBP. Portuguese support teams must operate on GMT/BST hours, handle tickets in native-level English, and uphold SLA guarantees. Registering for UK VAT and managing net-30 invoicing cycles alongside purchase-order workflows adds administrative overhead. Without a UK-based technical lead or customer success presence, Portuguese software firms often encounter cultural, regulatory, and operational hurdles that slow their British expansion.
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