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Sell in United States
Thinking about expanding from Australia to United States?
Selling software from Australia into the United States presents a significant time-zone and cultural shift: you’ll need to convert Aussie-English idioms and documentation into American English and adapt your UX to US user expectations. Demonstrating CCPA compliance and obtaining SOC 2 or FedRAMP certifications is essential for enterprise credibility, and integrations must cover US-centric platforms like Salesforce, AWS, or Azure. Australian case studies should be bolstered by US-based pilot deployments to build trust with conservative American procurement teams.
Your export strategy should weigh direct cloud subscription models against alliances with US-focused VARs or managed-service providers—each requiring tailored enablement materials and margin agreements. An Australia-based support team must cover multiple US time zones, handle inquiries in fluent English, and meet strict SLA commitments. Navigating state-by-state sales tax registration, net-30 invoicing, and purchase-order processes can put pressure on cash flow. Without a US-based technical lead or customer success presence, Australian software vendors often hit cultural, regulatory, and operational barriers that delay their entry into the American market.
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