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Sell in United States
Thinking about expanding from Austria to United States?
Selling software from Austria into the United States means adapting your product and messaging to American English conventions and regional nuances—Austrian German speakers will find US idioms and terminology different, so every UI label, help article, and marketing page must be rewritten for a US audience. You’ll need to demonstrate compliance with US data-privacy standards like CCPA or HIPAA (if you touch health data) and secure certifications such as SOC 2 or ISO 27001 to satisfy large enterprises’ security teams. Building credibility often requires US-based case studies or pilot deployments, because American buyers expect references from familiar domestic customers.
Your go-to-market strategy should weigh direct cloud subscription models against partnerships with US-focused VARs, managed-service providers, or technology alliances—each path demanding its own partner-training materials and margin structures tailored to the US channel. Austrian support teams must cover multiple US time zones with native-level English speakers and clear SLA commitments, and you’ll need to register for sales tax in the states where you achieve nexus, manage net-30 payment terms, and issue compliant invoices. Without a US legal entity or a local technical advocate, Austrian software vendors often run into cultural, regulatory, and operational hurdles that slow their American expansion.
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