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Sell in United States
Thinking about expanding from Belgium to United States?
Selling software from Belgium into the United States involves localizing your multilingual interfaces and documentation into consistent American English and adapting your messaging to US business norms. US enterprises expect compliance with privacy regulations like CCPA and often require SOC 2 or ISO 27001 certifications. You’ll need to demonstrate integration with US enterprise ecosystems—think Salesforce or Azure—and build credibility through US-based pilot deployments or case studies under American regulatory standards.
Your export strategy should consider direct subscription models alongside alliances with US-focused value-added resellers and system integrators—each path demanding tailored US-centric enablement kits and margin structures. Belgium-based support teams must cover multiple US time zones, provide SLA-backed support in native-level English, and navigate state-by-state sales tax registration once nexus thresholds are met. Net-30 invoicing and purchase-order processes introduce administrative overhead. Without a US legal presence or an in-market technical leader, Belgian software vendors often encounter cultural, regulatory, and operational challenges that delay their American expansion.
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