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Sell in United States
Thinking about expanding from China to United States?
Selling software from China into the United States requires overcoming trust barriers and ensuring full compliance with US data-privacy and security standards. US enterprises expect American English interfaces, documentation, and training materials, and they will scrutinize your CCPA compliance and require SOC 2 or FedRAMP certification. You’ll need to demonstrate seamless integration with US enterprise stacks like Salesforce or Azure, and bolster your credibility with US-based case studies or pilot deployments under American regulatory conditions.
Your export approach should balance direct SaaS subscriptions with partnerships through US value-added resellers or managed-service providers—each demanding customized enablement kits and margin agreements tailored to the US channel. China-based support teams must adapt to cover multiple US time zones, provide SLAs in line with American expectations, and manage state-level sales tax registrations as nexus rules apply. Net-30 invoicing cycles and purchase-order processes introduce further financial and administrative overhead. Without a US presence or a local technical liaison, Chinese software firms often face cultural, regulatory, and operational barriers that slow their US market entry.
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