→
Sell in United States
Thinking about expanding from Denmark to United States?
Selling software from Denmark into the United States means converting your Danish-English user flows and documentation into American English, ensuring all UI elements and help content align with US conventions. US enterprises expect CCPA compliance or clear data governance plans, and many will require SOC 2 or FedRAMP certification for cloud services. You must integrate seamlessly with popular US platforms like Salesforce or AWS and support US-specific workflows, backing your solution with American pilot projects or case studies to satisfy risk-averse buyers.
Your go-to-market approach should weigh direct SaaS contracts against building alliances with US VARs or channel partners, each needing German—sorry, US—focused enablement materials and margin structures. Danish support teams must cover US business hours across multiple time zones and deliver on SLA commitments. You’ll face state-level sales tax registration once you establish nexus, plus common net-30 payment cycles and PO-driven invoicing. Without a US-based sales or technical presence, Danish software firms often struggle with cultural, regulatory, and operational complexities that slow their market entry.
Trusted by Innovators
"RINNEPARTNERS support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful."
"We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that."
"With RINNEPARTNERS excellent network and hunter attitude, we were able to find the right partners for a successful market entry in Finland."