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Sell in United States
Thinking about expanding from Finland to United States?
Selling software from Finland into the United States requires converting your Nordic English documentation and interfaces into American English and adapting subtle UX conventions to US preferences. US enterprises look for CCPA compliance and trust signals such as SOC 2 or ISO 27001 certifications. You’ll need to integrate with US-standard platforms like Salesforce, AWS, or Azure, and back your pitch with US-based pilot projects or case studies to satisfy rigorous procurement vetting in the American market.
Your export strategy should balance direct cloud subscription offerings against partnerships with US-focused VARs or managed-service providers—each demanding US-centric training materials and margin structures. Finland-based support teams must operate across multiple US time zones, offer SLA-backed support in native-level English, and navigate state-by-state sales tax registration as nexus rules apply. Net-30 payment terms and purchase-order cycles add administrative overhead. Without a US legal presence or a local technical liaison, Finnish software vendors often encounter cultural, regulatory, and operational barriers that slow their US growth.
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"We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that."
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