→
Sell in United States
Thinking about expanding from France to United States?
Selling software from France into the United States means translating your French-English documentation and marketing into polished American English, and aligning design conventions to US UX patterns. You must ensure compliance with CCPA and often secure SOC 2 or FedRAMP certifications to meet enterprise security requirements. Integration capabilities with US-centric platforms such as Salesforce, AWS, or Microsoft Azure are critical, and you’ll need US pilot deployments or case studies to demonstrate your solution’s performance under American regulations.
Your export strategy should weigh direct subscription or licensing models against alliances with US-focused VARs and technology partners—each needing US-specific enablement materials and margin agreements. France-based support teams must cover US time zones, provide SLA-backed assistance in native-level English, and handle state-level sales tax registrations triggered by nexus. Net-30 invoicing and purchase-order processes introduce financial complexity. Without a US-based entity or in-market technical advocate, French software firms often face cultural, regulatory, and operational hurdles delaying their American expansion.
Trusted by Innovators
"RINNEPARTNERS support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful."
"We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that."
"With RINNEPARTNERS excellent network and hunter attitude, we were able to find the right partners for a successful market entry in Finland."