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Sell in United States
Thinking about expanding from Italy to United States?
Selling software from Italy into the United States means shifting from relationship-driven sales to a procurement process focused on technical rigor and compliance. Italian vendors must translate every UI label, user guide, and marketing page into American English and adapt presentation styles to US expectations. Demonstrating adherence to CCPA and securing SOC 2 or FedRAMP certifications is essential for enterprise and public-sector deals, and you’ll need US-based case studies or pilot projects to satisfy risk-averse purchase committees.
Your go-to-market plan should weigh direct SaaS subscriptions against partnerships with US VARs or technology alliances—each path demanding US-centric enablement materials and margin structures. Italian support teams must cover US time zones with native-level English speakers and meet SLA commitments. State-by-state sales tax registration, net-30 payment terms, and purchase-order workflows can strain cash flow without proper invoicing processes. Without a US entity or in-market technical advocate, Italian software firms often face cultural, regulatory, and operational barriers that slow their US market entry.
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