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Sell in United States
Thinking about expanding from Japan to United States?
Selling software from Japan into the United States means converting technical Japanese-English prototypes and documentation into fluent American English, including idioms and terminology unique to US enterprises. US buyers require compliance with privacy regulations such as CCPA and often demand SOC 2 or FedRAMP certifications for cloud services. Integrations must support US-standard platforms like Salesforce, AWS, or Microsoft Azure, and demonstrating success through US-based pilot projects or case studies is essential to build credibility with risk-averse procurement teams.
Your go-to-market strategy should evaluate direct cloud subscription models against alliances with US-focused value-added resellers and managed-service providers—each requiring US-centric partner enablement materials and margin structures. A Japan-based support team must cover Pacific through Eastern time zones, handle inquiries in native-level English, and meet strict SLA commitments. Navigating state-by-state sales tax registration once nexus thresholds are reached, net-30 invoicing, and purchase-order workflows adds administrative complexity. Without a US legal entity or in-market technical advocate, Japanese software vendors often encounter cultural, regulatory, and operational hurdles that delay their American expansion.
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