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Sell in United States
Thinking about expanding from Netherlands to United States?
Selling software from the Netherlands into the United States demands more than high English proficiency; Dutch vendors must tailor every UI element, help article, and marketing page into American English idioms and UX conventions. US enterprises look for CCPA compliance and trust signals such as SOC 2 or FedRAMP certifications. Your solution must integrate with US-favored platforms like Salesforce, AWS, or Azure, and you’ll need US-based pilot programs or case studies to demonstrate performance under American regulatory and operational environments.
Your market entry strategy should balance direct cloud subscriptions with strategic partnerships with US VARs or managed-service providers—each requiring US-focused partner training materials and margin models. Netherlands-based support teams must cover US time zones, handle inquiries in native-level English, and uphold strict SLA commitments. Registering for sales tax in states where you establish nexus, managing net-30 invoicing, and accommodating purchase-order workflows add financial complexity. Without a US sales or technical presence, Dutch software firms often face cultural, regulatory, and operational hurdles that slow their American growth.
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