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Sell in United States
Thinking about expanding from Norway to United States?
Selling software from Norway into the United States demands converting your polished Norwegian-English prototypes and documentation into fluent American English and adapting design conventions to US user expectations. US buyers expect evidence of compliance with privacy laws like CCPA and often require SOC 2 or FedRAMP credentials for security. You’ll need to demonstrate seamless integration with US-dominant enterprise systems—think Salesforce, Microsoft Dynamics, or AWS—and back your claims with US-based pilot deployments to earn trust in a competitive procurement process.
Your export strategy must balance direct subscription offerings with partnerships through US-centric VARs or managed-service providers, each path requiring bespoke enablement kits and margin agreements. A Norway-based support team must cover US time zones with native-level English skills and meet strict SLA requirements. Navigating state-by-state sales tax registration, managing net-30 invoicing, and handling purchase orders add financial and administrative overhead. Without a US legal entity or in-market technical advocate, Norwegian software vendors often hit cultural, regulatory, and operational roadblocks that delay their US expansion.
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