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Sell in United States
Thinking about expanding from Poland to United States?
Selling software from Poland into the United States requires more than high English proficiency—you must localize every interface string, knowledge-base article, and onboarding flow to American English and align your UX to US standards. US enterprises look for SOC 2 or FedRAMP compliance (for government contracts), and they expect proof of CCPA adherence or clear data-residency plans. Polish success stories need to be augmented with US-specific case studies or trials, because American procurement teams prefer references from within their own market.
Your export approach should balance selling direct SaaS licenses with building relationships through US channel partners like MSPs or regional value-added resellers, each needing customized enablement kits and margin agreements. Polish support must cover US business hours across time zones and deliver SLAs in line with American expectations. You’ll also face state-by-state sales tax registration once you hit nexus, net-30 invoicing cycles, and purchase-order workflows. Without a US-based sales or technical presence, Polish software firms often struggle with regulatory, cultural, and logistical complexities that stall their US market entry.
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