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Sell in United States
Thinking about expanding from Portugal to United States?
Selling software from Portugal into the United States means transforming your Portuguese-English prototypes and documentation into polished American English and adapting user experiences to US standards. US buyers expect CCPA compliance or clear data-governance plans, plus SOC 2 or FedRAMP certifications for enterprise-grade security. You’ll need to demonstrate seamless integration with US-favorite platforms like Salesforce or AWS and back your pitch with US-based pilot case studies to earn trust in a risk-averse procurement process.
Your market entry plan should evaluate direct subscription offerings versus partnerships with US VARs or technology resellers—each path needing US-specific enablement materials and margin structures. Portuguese support teams must cover US business hours with native-level English proficiency and deliver on SLA commitments. Registering for sales tax across multiple states, managing net-30 invoicing, and handling purchase orders introduces administrative overhead. Without a US legal presence or local technical advocate, Portuguese vendors often struggle with cultural, regulatory, and operational hurdles that slow their American expansion.
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