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Sell in United States
Thinking about expanding from Spain to United States?
Selling software from Spain into the United States involves moving from a more informal, relationship-based approach to a data-driven, compliance-focused process. Spanish vendors must localize all interfaces, help articles, and documentation into American English and align design conventions with US norms. You’ll need to demonstrate CCPA compliance or comparable state-level privacy measures and secure SOC 2 or ISO 27001 certifications to satisfy enterprise security teams. Supplement Spanish references with US-based pilot deployments to build credibility.
Your expansion strategy should balance direct licensing or subscription models with alliances through US-focused VARs or managed-service providers—each requiring tailored enablement materials and margin agreements. Spanish support teams must cover multiple US time zones, handle inquiries in native-level English, and uphold SLA guarantees. Navigating multi-state sales tax registrations, net-30 invoicing, and purchase-order cycles adds financial complexity. Without a US-based legal entity or local technical liaison, Spanish software firms often hit cultural, regulatory, and operational roadblocks that delay their American growth.
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