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Sell in United States
Thinking about expanding from Sweden to United States?
Selling software from Sweden into the United States means translating your polished Scandinavian designs and documentation into American English, as even small linguistic differences can confuse US buyers. You’ll need to demonstrate adherence to US privacy regulations like CCPA and secure trust through SOC 2 or ISO 27001 certifications. Integrations must cover US-favorite platforms such as Salesforce, AWS, or Azure, and Swedish case studies should be supplemented by US pilot programs to build credibility with risk-averse American procurement committees.
Your market entry plan should evaluate direct cloud-based subscriptions versus teaming up with US-focused VARs or technology partners, each requiring tailored partner-training programs and margin structures. Swedish support teams must cover multiple US time zones, handling tickets in native-level English and honoring SLA commitments. Sales tax registration across states (nexus), net-30 payment terms, and PO-driven invoicing introduce financial complexity. Without a US-based technical liaison or customer success lead, Swedish vendors often face cultural, regulatory, and operational barriers that slow their American growth.
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