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Sell in United States
Thinking about expanding from Ukraine to United States?
Selling software from Ukraine into the United States means shifting from high English proficiency to the nuances of American English and US corporate vernacular. US buyers expect compliance with privacy laws like CCPA and require SOC 2 or ISO 27001 certifications for enterprise-grade solutions. You’ll need to integrate your platform with US-dominant tools like Salesforce, AWS, or Azure, and support your claims with US pilot projects or case studies to meet the stringent vetting processes of American procurement teams.
Your go-to-market plan should evaluate direct subscription licenses versus collaborations with US-focused VARs and managed-service partners—each path requiring US-centric enablement materials and margin structures. Ukraine-based support teams must cover multiple US time zones, maintain SLAs that align with American standards, and handle net-30 invoicing and purchase orders. Sales tax nexus triggers state-by-state registration requirements, adding compliance overhead. Without a US legal entity or a local technical advocate, Ukrainian software vendors often hit cultural, regulatory, and operational roadblocks that delay their US expansion.
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