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Sell in Sweden
Thinking about expanding from Brazil to Sweden?
Selling software from Brazil into Sweden involves transforming your Portuguese-English materials into fluent Swedish-language interfaces and documentation, capturing industry-specific terminology. Swedish buyers expect GDPR compliance under EU law, robust data-protection measures, and certifications like ISO 27001 or local security audits. Demonstrating integration with Swedish-standard platforms—Visma, Fortnox, or SAP—and showcasing Brazil-based pilot deployments in a Nordic setting helps build confidence.
Your go-to-market plan should balance direct licensing or subscription offerings against alliances with Swedish VARs or managed-service providers—each demanding Swedish-language enablement kits and margin agreements in SEK. Brazil-based support teams must cover CET/CEST business hours, handle inquiries in native-level Swedish or English, and uphold SLA guarantees. Swedish VAT registration and net-30 invoicing cycles can challenge cash flow without compliant billing workflows. Absent a local technical liaison or customer success manager in Sweden, Brazilian software vendors often face cultural, regulatory, and operational hurdles that slow their Northern European expansion.
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