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Sell in United Kingdom
Thinking about expanding from Spain to United Kingdom?
Selling software from Spain into the United Kingdom involves moving from an informal, relationship-focused style to a process prioritizing technical precision and compliance. Spanish vendors must localize all UIs, help articles and support documentation into British English and align interfaces to UK UX conventions. Demonstrating UK GDPR compliance under the Data Protection Act, appointing a privacy representative, and securing ISO 27001 or Cyber Essentials certifications are non-negotiable. You’ll need to integrate with UK-standard platforms like Salesforce, Sage or Workday, supported by UK-based pilot implementations or case studies.
Your expansion strategy should balance direct licensing or subscription models against partnerships with UK VARs or managed-service providers—each requiring British English partner-enablement kits and margin agreements in GBP. Spanish support teams must cover GMT/BST hours, handle inquiries in native-level English, and meet SLA commitments. UK VAT registration, net-30 payment terms and PO processes can challenge cash flow if billing workflows aren’t in place early. Without a UK-based technical liaison or customer success manager, Spanish vendors often face cultural, regulatory, and operational roadblocks delaying their British growth.
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