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Sell in United States
Thinking about expanding from Brazil to United States?
Selling software from Brazil into the United States means shifting from Portuguese-English prototypes to fully localized American English interfaces, documentation, and marketing materials. US buyers expect robust privacy compliance under CCPA, and require SOC 2 or ISO 27001 certifications for enterprise-grade solutions. Integrations must support US-favored platforms like Salesforce, AWS, or Azure, and you’ll need US-based pilot deployments or case studies to satisfy the stringent vetting processes of American procurement teams.
Your export strategy should balance direct subscription models with partnerships through US value-added resellers or managed-service providers—each requiring US-specific enablement materials and margin agreements. Brazil-based support teams must adapt to cover multiple US time zones, deliver SLA-backed support in native-level English, and handle state-level sales tax registration once nexus thresholds are reached. Net-30 invoicing and purchase-order workflows add financial and administrative complexity. Without a US legal entity or in-market technical advocate, Brazilian software firms often face cultural, regulatory, and operational barriers that slow their American expansion.
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