Most companies entering a new market find out what they got wrong after they have already spent the money.
This takes 4 minutes and tells you before.
Get a personalised readiness score across 7 dimensions of international expansion. Know exactly where you are strong, where you have blind spots, and what to fix before you commit.
Advised companies expanding into major international markets • Scaled local revenue teams and partner channels across regions
What You Will Know in 4 Minutes
The scorecard translates your answers into a clear profile across seven dimensions. Each one is written so you leave with something concrete you can discuss with your leadership team the same day.
- Deal economics and pricing pressure. How your ACV, contract shape, and procurement path line up with what buyers in the market actually pay and how they budget.
- Regulatory, data, and sector requirements. What compliance, residency, and industry rules mean for your product roadmap before you stand up local infrastructure.
- Cultural buying behaviour. How decisions are made on the ground so you can map champions, committees, and realistic cycle times instead of guessing from headquarters.
- Language and localization surface area. How much of your product, support, and content needs to feel native, not translated, for credible first meetings and pilots.
- Category and technology competition. Where you sit relative to incumbents, substitutes, and adoption curves so you can position and sequence segments with intent.
- Sales cycle, trust, and proof. What it takes to clear security reviews, reference checks, and enterprise trust patterns that differ from your home market.
- Delivery capacity: talent, partners, and customer success. Whether you can hire, partner, and support customers in-market without stretching your core team past its limit.
What the data shows when teams skip preparation
This is not theory. It is the pattern we see when companies move on momentum alone. Failed international pushes often burn through €2M or more in salaries, local presence, partner fees, and leadership attention while traction stays thin. The hardest failure mode is not a clean "no" from the market. It is the slow bleed of a soft maybe, where the pipeline looks busy but revenue and learning stay flat.
In RINNEPARTNERS' internal review of more than 200 B2B market entry programmes (the same body of work this assessment is built from), 78% of teams that skipped structured readiness work reported heavy spend before seeing meaningful revenue in the new geography. The score exists so you can see that gap on paper first, in one sitting, instead of in a board deck six quarters later.
From score to next step, without the theatre
You pick your home market and target geography inside the flow. The output is specific to that pair: where the fit is plausible, where it is stretched, and which dimensions deserve a deeper workstream before you fund the next phase.
- See how your profile shifts if you change the target country and compare scenarios side by side over repeat runs.
- Walk away with a ranked view of strengths and gaps instead of a single vague percentage.
- Use the result as a shared internal brief: same language for product, sales, and finance.
See the picture before you fund the plan
Four minutes, no registration, instant breakdown across the seven dimensions. If you already know you want hands-on support, the form below goes straight to our team.
100% free • No credit card • Instant results
Trusted by Innovators
"RINNEPARTNERS support and advice in building our international gotomarket strategy and funding round, was proactive, effective and successful."
"We were in the middle of entering a new market and we needed a solid, structured sales process and streamlined sales management guideline, to rapidly expand our global footprint. RINNEPARTNERS delivered just that."
"With RINNEPARTNERS excellent network and hunter attitude, we were able to find the right partners for a successful market entry in Finland."
Nevermind the Quiz, I Want Help Now!
Skip the assessment and speak with us directly. Tell us about your company and the markets you are weighing, and we will follow up with practical guidance.
Quick answers
How long does it take?
About four minutes. Most teams finish in one sitting and see the dimension breakdown immediately.
Is it really free?
Yes. No credit card, no gate, and no obligation. You get the score and the narrative readout on the spot.
What if we are below €5M ARR?
You can still run it. The prompts are tuned for €5–50M B2B SaaS and services motions, so read the output as directional if you are earlier stage.
Can we compare more than one target market?
Yes. Start a new run for each geography. Many teams run two or three back to back to see how the dimension profile moves when the country changes.
What if the score says we are not ready yet?
That is still a useful outcome. You get a ranked list of gaps to close before you commit budget, which is cheaper than discovering the same list through payroll and rent.